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The amount of young men and women who are dissatisfied with their bodies and which have distorted body image is great in the contemporary America, as evidenced by the recent research, conducted by Mintz & Kashubeck in 1999. Those researchers claim that the negative body image leads to the development of various eating disorders, such as Anorexia Nervosa and Bulimia nervosa, and to excessive dieting and exercising that influences badly the health of the nation’s youth. The hypothesis exists that there are four key factors that influence the body image dissatisfaction in young adults and adolescents. Those are: self-esteem, family pressure, gender, and media influence. (Gleason, Alexander, & Somers, 2000; Heinberg & Thompson, 1995). In this paper we are going to explore the influence of the media factor on forming negative body image among children, adolescents and adults. Continue reading →

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