Future of Pharmaceutical Chemical Analysis by 2020: Marketing the future - The third in the Pharma 2020 series, outlines a confluence of dynamics that lead to a new marketing and sales system with a smaller, more agile and smarter sales force. The pharma industry is no longer being rewarded for incremental innovation, me-too products and selling the most pills. Companies will need to demonstrate that their brand adds value to patients and they will have to offer a package of products and health services that the market not only wants and needs but is willing to pay a premium for. The paper highlights some very strong facts related to the need for Pharma to change its marketing and sales functions in order to sustain future growth and performance.
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It's a great area to be a student, there are loads of things to do: explore the parks, activities, nightlife and there is even go-karting and rock climbing adventure parks just off the Mile End Road. I have many favourite places on campus, the Library where we can work in groups, the Hive and the Joseph Priestley building computer rooms - which are ideal for independent work. There are great lab facilities and by far the most interesting thing I've done so far is carry out experiments where the results helped us come to a conclusion about a fake murder case.