Conclusions: Creating a CSR reports takes the effort of many to get all the data, discuss a communications strategy and get the sign off from everyone involved. In the end it all comes back to why. Why is any organization creating this report in the first place? If your intentions are genuine, then people will be OK with your faults and interested in your efforts and strategy to do better. This position yields a brand that is honest and has integrity. If your efforts are motivated by PR, than your CSR report could open up a can of worms that creates negative press and backfires.