Marketing dissertation award

Data mining is another area that has tremendous applications for e-commerce. Because a huge amount of information is made available through digital systems, and this information can be collated from various sources to glean more information than the individual would expect, customer privacy issues have come to the fore. Legislation such as the Data Protection Act 1998 and the Freedom of Information Act 2000 are aimed at protecting the interests of the lay citizen. Technology such as RFID tagging has further enabled data mining in an unprecedented scale. Some e-commerce  dissertation topics in this area are:

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"As a marketing communications practitioner I had the opportunity to learn valuable theoretical information which I could not learn on the job. I benefited highly from the modules offered and the dedicated teaching staff. The interactive learning atmosphere in the tutorial sessions was very helpful in understanding the topics presented during the lectures. I always enjoyed attending the tutorials. The MSc in Marketing course helped fill in the blanks that were glaringly present in my CV. I now proudly and confidently apply my newly acquired knowledge in my new job."

Marketing dissertation award

marketing dissertation award


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