Adding google analytics to thesis theme

Lars-
Thanks for the informative post. Hadn’t thought about the raw data profile – good one. Regarding point and click Google Analytics e-commerce tracking integration when using PayPal – Ubercart has this. Ubercart is the free open source shopping cart for Drupal. For anyone who attempts – make sure you turn on Google Analytics general module for Drupal _and_ the Google Analytics for Ubercart specific module (that’s the one that actually enables ecommerce tracking in GA without having to know php or javascript). You also need to turn on auto-return and Payment Data Transfer in you PayPal account..

When you manage pay-per-click campaigns in conjunction with other online marketing efforts, it is extremely important to keep your data neatly separated. In the case of  Google Analytics , if you don’t take care to tag your final URLs, the data you receive will be meaningless at best. For example, let’s say that you are running an SEO campaign that is performing well in Bing’s organic results AND you have Bing running full force with PPC traffic. If you don’t tag your URLs, all of those visitors –  PPC  and SEO – will be labeled as “organic” in Google Analytics.

Adding google analytics to thesis theme

adding google analytics to thesis theme

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